If you're a beauty fanatic, you've probably had serum in your regimen for a while, but how many of us know what it really is, or why we even use it? There are a lot of misconceptions about serum, that it's just a more expensive form of moisturizer, that it's the same as a primer, to name a few. But the idea is actually pretty simple: it's a super-concentrated preparation of core actives formulated to deliver those ingredients deeper into your skin, for more powerful results. Serums are designed to support and intensify the effects of your overall skincare regimen, making it a wise addition to a comprehensive approach to skincare, hydration, and anti-aging.
Where does serum belong in your routine?
Serum should be the first thing applied after cleansing and/or toning, after your skin has completely dried. 2-3 minutes after serum (to give it optimal absorption time), you can apply moisturizer, sunscreen, or both. But remember that while some products purport to be both, serum and moisturizer are not the same thing. Serums contain a lipid-soluble base that can penetrate deep into the skin to deliver the goods. On the other hand, moisturizer's main job is to create a protective barrier that keeps moisture from escaping the skin. So is it possible to achieve both effects in one product? Read on, as you might be surprised at the answer.
Ugh, there are so many options! How do I choose the right serum for me?
As the go-to product for overall complexion help, the serum world is positively lousy with options: water-based for oily skin, oil formulations for dry skin, antioxiants vs. acids, botanical vs. chemical, alpha, beta, and boy are we exhausted just thinking about it! But here's a game-changer: RESCUE takes that whole headache right outta the picture with a universal serum. Yeah, that's right, we said universal.